Real Estate Blogging
April 17, 2014
Between responding to clients, showing homes, drafting contracts, navigating negotiations and attempting to reach out to new prospects, real estate professionals' are rather busy - especially during active listing season. However, amid the hustle and bustle, it is important that agents set time aside to strategize new marketing tactics, keep up with industry news, leverage social media and write quality content.
Blogs are a great way to build your professional brand, increase your website’s search rank and reach an unlimited number of potential clients with relevant content. There is a lot to be gained through reading respected blogs, but contributing your own content might benefit you even more.
Wondering what the smartest strategies are for reading and writing blog posts? We've outlined best practices below:
Verify sources -
Blogs are a great way for real estate professionals to establish themselves as regional authorities in their field, but because it's so easy to create a blog, it is imperative to verify the accuracy of information and reputation of individuals before posting content on your website. When reading a post, look closely at the publish date to make sure it is still timely and relevant to your client base. Next, perform some background searches on the author and data to see if they're credible. According to Social Media Today, this is one of the most important steps in publishing a successful blog post. If you offer up readers false facts, you will be held accountable, even if your source originally made the mistake - so spend some time researching.
Post compelling content regularly -
In order to stay top-of-mind with potential and current clients, you should be posting regularly. Depending on the size of your business, this could be once a day or once a week - it's up to you to decide, according to Inman News. Keep in mind, more content is not necessarily better unless it’s quality. Readers will judge the first blog post they see and decide instantly whether they want to keep reading or leave. Think about who your audience is and write to them. As a real estate agent you could write about home safety tips, remodeling, how to save money on home maintenance, ways sellers and buyers' can protect their personal finances, or why buying is better than renting.
Publicize private information -
As a real estate agent, you may be privy to aspects of your clients' lives that they don't share with many others - and it is important things stay that way. When posting about a specific home, refraining from mentioning names, transaction particulars, conditions and other personal information can ensure you don't lose a client. Even if you think they're inconsequential, consider the facts you're detailing before publishing them online, RealEstate.com suggests.
Post negative remarks, brag -
The real estate industry is competitive, but realtors should never post material that criticizes competitors or individuals. This will likely only serve to inform prospective clients that the agent isn't a consummate professional, and push them toward other agencies and brokerages. To attract prospects and impress colleagues, the most effective approach is to remain cordial and clearly deliver trustworthy information.
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