Now is the time to prep real estate marketing

October 5, 2018

When the annual slowdown of late fall and early winter hits, real estate professionals often have more time on their hands. As a result, putting some effort into planning the next several months of marketing can take some stuff off their plates later on.

There are, of course, plenty of effective marketing methods available to real estate agents and, to some extent, the housing market sells itself to would-be buyers these days, according to The Close. However, agents would be wise to look at the marketing efforts they've worked on in the past to see which would be most effective in the future.

If, for example, connecting with former clients to develop new leads - either from those clients themselves, or their friends and family - has been an agent's most effective tool in the past, that might be a good idea to roll out just before the shopping season commences, because it can help them get the season started off right.

Branching out
It can also be a wise decision to get a better handle on revamping an agent's professional website and social media profiles at this time of year. That might mean recommitting to blogging to build a natural buzz around their efforts, but also redesigning the sites, updating photos and other information, and so on. The general idea here should be to make sure that an agent's site and online profile reflect their current efforts, because these are so often a person's introduction to that real estate professional.

In addition, it might be wise to make connections with local newspapers so when there's a real estate story - either locally or nationally - reporters call for a quote. This will help to both get the name out there and establish their bona fides as a local expert.

Lay it out
Once a handful of tactics have been decided upon, it's wise for an agent to sit down and actually map out how and when  to enact those plans, according to Easy Agent. That kind of long-term strategizing - which can be done from one month or the next or even quarterly - will help agents get a better understanding of what they need to do to accomplish those goals. And, with a bit of research or reliance on their own personal experience, they will likely also be able to determine what kind of time commitment such efforts will require, as well as what they might end up costing.

As an added bonus, mapping all those marketing efforts at once helps agents avoid getting too repetitive. This kind of careful attention also gives them the opportunity to circle back at the end of the period they've chosen to plan out to see what worked best, and what needs to be tweaked.

While it may not always seem possible, there are plenty of opportunities for agents to think outside the box with marketing and find something that really resonates. That, in turn, allows them to continually build on their own success and keep growing their business.