Being an effective real estate professional is often all about presenting yourself as an authoritative and trusted advisor for clients. With that in mind, your marketing should reflect that strong professional quality in everything you do.
That often starts with a good social media presence and high-quality website, because most people who are looking for agents now start their searches online, according to the National Association of Realtors. If you're not immediately showing up among a search of real estate agents in your area, you should put in more legwork to rise in the rankings, such as by posting great content to your social media pages and professional blog.
Simply put, if your website looks like it was made in 2005 and you rarely check in on your social media pages (such as by being active in your comment sections), you have plenty of work to do when it comes to standing out to potential clients.
Getting it right
Of course, having an attractive website is more than just the words you use or the color scheme, it also means having big, beautiful photography of past listings, as well as a photo of yourself at or near the top of the page so people can put a face to the name. These days, it's also a good idea to have some clickable video content that either highlights a new listing or serves as your "agent introduction" to site visitors. It's similarly vital to make your site mobile-friendly.
Some agents go above and beyond, however, to also include a live chat option on their website, utilizing AI to collect data from interested visitors so you have more actionable information when getting back to an interested party.
In the real world
Of course, if you're taking care of that initial introduction online, you still need to impress in person, according to Wordstream. When people come to a sit-down meeting, it helps to have an eye-popping business card and some branded giveaways that highlight how professional your operation is. It's further critical to come prepared, with plenty of high-quality printed information on listings, local real estate data as a whole and so on to show you're more than ready to help a potential buyer or seller achieve their ultimate goals in the real estate sales process.
It can also be a good idea to make sure people recognize you from more than just your website or social media, with real-world advertisements in all the classic places - yard signs, park benches, etc. - as well as efforts to establish yourself as more of a local expert overall. For instance, you could try to work with a local television station or newspaper to become their go-to "expert" for all stories related to real estate. All it might take is a call or email to a producer or editor to get the ball rolling and really start establishing you as an authority on all things related to the market.
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