Is new real estate software the way to go?

January 13, 2019

With agents now setting their budgets for 2019, is investing in new software platforms the right idea? Many real estate professionals may have gotten a lot of mileage out of their existing platforms over the years, but if they are looking to upgrade, now is certainly the time.

The good news is there are plenty of options, from those that make it easier to communicate with clients to options that will help agents get a better handle on what's likely to be the massive amount of data they're sitting on, according to The Close. In addition, now might be the time for agents who haven't gotten in on the AI craze to see what the fuss is all about, and the kind of value these options can provide in terms of time saved.

It's also a good idea to make these investments with a bit of a forward focus, according to Code Brew Labs. For instance, chatbots are starting to gain a ton of traction because of how much they may help agents free up time on initial introductions with clients who find them online. Over time, they are likely to become more sophisticated and even help agents make better decisions, so it may be wise to evaluate their potential value soon versus a year down the road.

Of course, agents know what they need better than anyone, so taking the time to examine all their options and find potential solutions that meet their unique needs is a must at this time of year.

 
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