The buying and selling season is right around the corner, and real estate professionals need to be ready. That means having a social media marketing plan in place and able to roll out as soon as possible. While every agent is different and their strategies will vary a lot depending on a wide variety of factors, there are several best practices that will end up working well for just about everyone.
One of the best things to do with social media ahead of the shopping season is to get out in front of some frequently asked questions, according to Mastered Marketing. After all, people will be coming to an agent's website or social media page at this time of year looking for a kind of "handshake" introduction. Short videos or posts answering some basic questions that many would-be buyers or sellers may have can serve a dual purpose.
Not only can these videos be really helpful for engaging people as they start their agent searches, but it can also save agents' time by making it so they don't have to answer the same questions over and over again.
What people want
Of course, many other people may know any agent's reputation before visiting their website or social pages, so they may be looking for more information about the listings available instead. With that in mind, Instagram posts with plenty of pictures or short videos may play well with interested followers, and the same is true of live walk-throughs on Facebook and attractive photos on Twitter that will generate clicks.
Likewise, it can be a good idea to invite past clients to write guest posts that tell the stories of how the agent helped them find their dream home or work through a difficult negotiation to get them the best possible price. Having people tell their stories directly, rather than simply quoting them for a few sentences, can really help agents connect with prospective clients on either side of the real estate sales process.
Rethink your approach
It's always a good idea for agents to go back and think about the successes and struggles with social media they've experienced in years past, according to Unamo. Everything can be a learning experience if agents are able to find ways to capitalize on their social strategies, and one of the best ways to do so is by examining which platforms have worked well for them. For instance, those who are getting the most engagement on Facebook might want to focus a little more on that site instead of, say, Twitter.
In addition, if agents haven't gotten as much traction on Instagram, they may want to think about why. For example, if they're not making proper use of the photo filters, or aren't using a number of locally focused hashtags, they may be missing out on some of the successes others have garnered on these platforms.
Every agent's path forward is different, so working on a strategy that works well for them, based on a number of unique factors, will help them get a better handle on social media in 2019's busiest season.
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