Brokers should consider new training approaches

December 10, 2018

One of the big problems for employees in just about every industry - not just real estate - is that the same old training can feel difficult to get through. With that in mind, brokers in charge of overseeing a number of real estate professionals may want to shake things up at this time of year.

Winter is the ideal season for agents to receive training because it is the slowest period for real estate sales activity, but immediately precedes the busiest. Consequently, there are a number of different, new and exciting avenues for brokers to pursue that will ensure agents are more engaged with training than they might have been in the past, according to Easy Agent Pro.

What can be done?
For instance, while many training sessions deal with, say, lead generation or client management, it might be wise to focus instead on some of the techier sides of the industry, like ensuring an agent's website or social media profile is up to snuff. That might entail agents giving each other feedback on what they like about each others' pages versus what they might want to change, or perhaps some tutorials on maximizing search engine optimization to make sure they're generating as much web search traffic as possible.

The good news is many such courses are online and available to anyone free of charge, though those that are more specific to real estate might carry some fees. A little research into the topic can go a long way, and ensure brokers find ways to make sure their agents keep doing a great job as the real estate sales landscape continues to shift.

Focus on what works
While one of the big things that can make training occasionally ineffective is the fact that it sometimes doesn't change as often as it perhaps should, the fact is that many training efforts are used a lot because they're so effective, according to Inman. With that in mind, brokers should continually assess their trainings to see how impactful they are; when something results in agents' disinterest, it's important to find out why.

By the same token, if a specific new training effort goes over really well, talking to agents about what they found so engaging can help inform future training decisions. That kind of introspection - on an ongoing basis - will often result in better outcomes for all involved, in terms of both delivering the skills agents need and making sure everyone is investing their time wisely.

It can also be a good idea for brokers to assign agents to keep each other accountable when they receive new training. With an extra set of eyes on how they're implementing their newly learned skills, agents may be more likely to catch areas where they have room for improvement, and correct course sooner.

As long as everyone is given a reason to have a real stake in training, brokers and agents are more likely to get a solid return on investment from those efforts.