6 tips to make your agent website shine

June 10, 2019

With the vast majority of buyers and sellers now starting their agent searches online, real estate professionals have to make sure their websites are easy to navigate and look great.

Below are six great tips that should help you redesign your existing site to make it more appealing on the first visit:

1) Upgrade your photos

If your website doesn't have high-resolution, attractive photos of local landmarks, your listings and the like, the odds that people stick around after clicking on your site are greatly reduced, according to Agent Image. In the restaurant industry, it's said that you eat with your eyes first, and the same principle is true of web design: If a site doesn't look great at first glance, it often doesn't matter how much quality content you have or how good your listings are; people simply won't stick around to be wowed by your expertise.

2) Simplify the layout

Along similar lines, if people can't figure out what they should click on, or where they should click at all, their experience with your website will likely be a short one. Consequently, it's a good idea to have a number of sections to your homepage that will easily direct visitors to the exact pages they're looking for. For example, links to see listings, learn more about your agency or team, or information specifically for buyers or sellers will help direct traffic where it needs to go.

3) Get the links right

On the other hand, if your website has a lot of words on the front page (already not the best strategy), and many of them are links, that can be a turnoff. Some links are good, because they can help with your search engine optimization, but too many may not come off well. In addition, you should personally click on every link on your site to make sure it's directing users where they intend to go, and not just to a 404 page.

4) Use the right keywords

The content on your website is not only what people are going to read when they click through, but also how they find you in the first place, according to GTK Analytics. Keywords are also critical for SEO, but they're important to your visitors mainly because that's what they're looking for. If you're an agent in Boston, for instance, it can help to have links to properties in individual neighborhoods, such as "Homes in Back Bay," "Homes in South Boston," and "Homes in Brighton."

5) Make it mobile-friendly

Because people aren't just coming to your site from a desktop or laptop, you need to make your site scalable. Doing so will ensure it looks great whether someone visits from a smartphone, tablet or other device.

6) Be reachable

Finally, it's absolutely critical that you have all your contact information listed at the top of every page on your site. People need to know how to get in touch if they're interested in going through the real estate sales process with you by their side, whether they're buying or selling. As such, you should list your phone number, email address and so on prominently.