4 June social media holidays to leverage in marketing

May 24, 2019

Social media holidays are great excuses to blast out some not-your-average marketing content, and real estate professionals would be wise to discover a few potential options. A little effort to engage with people in fun new ways could go a long way toward getting more followers on your favorite networks.

And while June may not seem like a month with a ton of holidays, there are actually plenty to celebrate in your marketing, including:

June 5: World Environment Day

Many would-be buyers are starting to think "green" these days, and playing into that could be a good idea, according to Whatagraph. Highlighting homes with energy-efficient features or providing tips to cut energy use may be effective.

June 11: National Making Life Beautiful Day

A big part of having a beautiful life is homeownership, and nudging consumers in that direction on this day could help them get off the sidelines and into the market.

June 21: National Selfie Day

What better place for a person to take a selfie than in front of a home they just bought? Enticing some of your recent buying clients to send you their pictures so they can be shared on social can help engage more people like them, according to Sprout Social.

June 30: Social Media Day

Sharing your experience - or those of your clients - on social media is a great way for agents to build their base, and foster communication. Taking advantage of the hashtag holiday for this purpose is probably a great marketing opportunity.

Coming up with some marketing ideas around these dates could help you better engage your client base at the start of summer.